An Award-Winning Marketing Strategy To Reach Your Prospects Without The Need To Toot Your Own Horn
NBC News
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CBS Channel 2 News
“They are all over the United States … it’s people helping people…”
Dental Economics
“…integrates a more dentist-comfortable method for acquiring professional and patient referrals…”
MD News
“…gives physicians the ability to create a high level of public exposure…”
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Un-advertising increases trust and recognition and best of all, it creates massive, positive word-of-mouth and referrals from people who are not even your patients yet![/text_block]
Not only is Un-Advertising one of the least expensive comprehensive medical and dental marketing strategies available, it also costs the least to implement and requires NO TIME on the staff and the doctor.
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Advertising Has Its Place To Bring In New Patients. But Are Marketing Companies Revealing These Downsides?
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- People don’t believe in advertising
- You and your competitors all sound alike
- Advertising is too expensive
- The public can’t decide which to choose
- They are hit by 500 advertising appeals per day
- Even patients referrals don’t work like they used to
- Ranking a website high on the search engine to get new patients is not what it is cracked up to be. (Even if you do get some new patients, you have a hard time increasing the numbers.)
- The ever-changing social media tools leaves you wondering if you are simply wasting your time posting articles, pictures, placing ads etc since you are never getting the quantity of new patients you need.
9 Major Roadblocks That You Need To Overcome In Traditional Marketing:
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- When you advertise your services, your message will not be outstandingly different from your competitors who are also advertising the benefits of their services. Patients cannot choose easily among services that “look alike.”
- You are tooting your own horn. People do not 100% believe your ads. Your prospects already expect you to say, “We have new technology” or “We are experienced,” etc.
- Ads have little longevity. The minute you stop advertising, no one will remember you. Internet ads have extremely short lifespan — people click off your website within seconds and will never remember you again.
- Depending only on internal marketing alone has not made any business owner exceptional great wealth. More and more patients do not want to stick their neck (reputation) out.
- Networking meetings and luncheons or participating in community activities to stimulate patient referrals are simply too time-consuming.
- Currently, in the overcrowded marketplace where every business owner is trying to get the attention of your prospects, it is costing more to advertise and the returns are going down.
- Internet companies like Google, Yahoo, Bing etc are making organic search less and less and less long-term workable as they can only stay in business with paid advertising.
- Social media (Facebook, Twitter etc) are working on the same strategies as above companies. And thus posting, blogging etc, would be OK if you are a private person who wants to be known among your friends. But it cannot work if you want to get a significant flow of new patients for your business.
- Many marketing strategies — which look and sound good — takes too much time and manpower from doctors and/or staff, and thus are simply never executed.
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Don’t Do Mass Advertising But Massively Un-Advertise To The Individual
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- UN-Advertising used in medical and dental marketing makes you unforgettable in the public’s eye.
- It gets you FREE publicity from the press.
- It increases the patient referrals from your local community without you ever needing to leave your office.
- You stand out from your competition.
- It is a lot cheaper than traditional healthcare or dental advertising. (not sure this should be “emphasized”)
- The implementation of this program requires no time and no work from you nor your staff.
- If you are currently advertising, it will make your current advertising efforts bring even more new patients.
- You get so much business that you no longer need to be a “solo” practitioner handcuffed to your office.
Here Are The 5 Un-Advertising Strategies To DOUBLE Your Practice And DOUBLE Your Income:
STRATEGY 1: Use “Amplified Social Media” To Reach Your Perfect Prospects Online
- We will create eye-catching messages on Facebook, LinkedIn etc that can reach at least 40,000 to 100,000 people in your neighborhood.
- Our messages tend to get shared due to portraying you as a great person ( a jolly good fellow) rather than just a clinician (which is boring and sounds the same as your competition.)
- Consumer-generated content meaning social media users forwarding a message is more powerful than self-advertised contents.
- Most internet ads are a “one-time shot” where prospects either click and become a client, or forget about your existence totally. Our amplified social media method uses follow-up systems where even if prospects do not buy, they are followed-up again and again automatically.
- Most websites are not effective to convert a visitor to a patient. Our amplified social media system direct visitors to a landing page which gives them a strong reason to act.
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STRATEGY 2: Get Endorsed By Major News Network
- People simply believe in news more so than in advertising!
- We will get you press mentioning on major news network such as Fox, CBS, NBC, ABC news — guaranteed.
- You look more ‘elegant’ to your public as the media is tooting the horn about you, not you trying to toot your own horn.
- We will also show you how to use this press mentioning in any and all of your websites, in order to create credibility.
After all, you are now a celebrity which has been in the news. [/text_block]
– Helmut G. Flasch, CEO, Doctor Relations, Inc.[/text_block]
STRATEGY 3: Get Patient Referrals From Other Doctors – Socially And Clinically – Without You Or Your Staff Ever Needing To Leave The Office.
- Learn how to get social and casual referrals from doctors who might not even be connected to you clinically.
- A dentist can receive patients from a medical doctor and vice versa! How many doctors of other professions are in your area?
- If you are a specialist, this program will increase patient referrals from other doctors in your area without you even asking for referrals! Un-Advertising creates a positive image of you to the professional field.
- This program will also attract the health care professionals from other fields to become your patients. Would you like to become the doctor of other health care professionals? If so, this program can accomplish this goal without you ever needing to leave your office.
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– Jeffery Gitomer, Sales Guru and NY Times Best-Selling Author[/text_block]
STRATEGY 4: Get Business Owners To Become Your Patients And Also Refer Their Staff, Friends And Customers
- Most doctors market directly to consumer households but they forget another high quality source of patients – small businesses in the area.
- Regardless of whether you are a specialist or general practitioner, you can now attract business owners in your area, their staff and/or their customers to become your patients.
- Our program will show you that you can make valuable business connections with CEO’s and small business owners with very little work on your part.
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“Most people have great and valuable connections all around them but they do not even see them as such and thus do not harness them, which results in gigantic loss of income”
“This is networking at its best without tedious meetings to attend.”
– Helmut Flasch, CEO, Flasch International
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STRATEGY 5: Get FREE 3rd-Party Endorsements From Community Leaders
- Learn how to get local community leaders to speak well about your practice to members of the public that they meet.
- Getting referrals from highly respected public servants is probably the most elegant way of getting quality patients.
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“Other people saying good things about you is more powerful than you saying good things about yourself.”
– Unknown
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