Un-Advertising

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Un-Advertising

An Award-Winning Marketing Strategy To Reach Your Prospects Through Creating Conversations Which Get Shared Massively

Click Here To Get Your FREE Un-Advertising Strategy Meeting

NBC News

NBC News

“…powerful innovation allows dentists to obtain paying customers using Facebook”

CBS Channel 2 News

CBS Channel 2 News

“They are all over the United States … it’s people helping people…”

Dental Economics

Dental Economics

“…integrates a more dentist-comfortable method for acquiring professional and patient referrals…”

MD News

MD News

“…gives physicians the ability to create a high level of public exposure…”

What is Un-Advertising?

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Un-Advertising is an elegant healthcare and dental marketing system which gets your messages shared by the community massively. 

Consumer-generated contents (the community speaking about you and your practice) are a lot more believable than your own advertising contents. 

But how do you create contents which consumers could talk and share on a large scale — thus bringing new patients into your door? 

The Un-advertising system creates emotional messages which “gets to the hearts” of people. 

And as we craft the exact “stories” for your practice, the messages created will increase trust and recognition and best of all, they will appear in front of tens of thousands of eyeballs — thus creating endorsements, positive word-of-mouth and referrals from people who are not even your patients yet!
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Don’t do mass advertising but massively Un-advertise to your local community and increase new patients!!! 

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7 Major Roadblocks That You Need To Overcome In Traditional Marketing:

  • Ads have little longevity in people’s mind. The moment you stop advertising, your prospects forget about you.
  • You and your competitors all sound similar. Prospects can’t choose you.
  • Your social media postings get very little shares and likes and hardly any new patients come in because of these interactions.
  • Ranking a website high on the search engine to get new patients is not what it is cracked up to be. (Even if you do get some new patients, you have a hard time increasing the numbers.)
  • You get visitors to your website but if they do not purchase and simply click off, you lose contact with them forever. Thus your ad only brings about a “one-time-shot” at converting an individual into actual patient.
  • The ever-changing social media tools leaves you wondering if you are simply wasting your time posting articles, pictures, placing ads etc since you are never getting the quantity of new patients you need.
  • Even patients referrals don’t work like they used to
[text_block style=”style_1.png” align=”center” font_style=”bold” font_color=”%23dc0000″ left_padding=”20″]Remember: The lack of execution is another major roadblock to any successful marketing strategy. Any marketing solution which cannot be executed due to having no time or knowledge to implement is NOT a solution![/text_block]

Benefits of Un-Advertising

  • UN-Advertising used in medical and dental marketing makes you unforgettable in the public’s eye.
  • It increases patient referrals even from people who are NOT your patients yet.
  • Your messages will get “viral shares” online and thus giving you FREE exposure.
  • You get referrals and endorsements from other health care professionals.
  • Patient testimonials and reviews will increase drastically online.
  • It gets you FREE publicity from the press — it will cost you nothing to get endorsements from major news network.
  • If you are currently advertising, it will make your current advertising efforts bring even more new patients.
  • The implementation of this program requires no time and no work from you nor your staff.

The UN-Advertising system is a complete DONE-FOR-YOU program, without any work required from you or your staff or your IT person.

Schedule your FREE 57 min Execution & Strategy Meeting with our marketing consultants to learn how to use Un-Advertising in your practice.

Important Note: Even if you do not use or purchase our regular program, you will walk away from this Execution & Strategy Meeting refreshed with new ideas on how to increase new patients without only relying on advertising!

Plus: You can get a free second opinion on your current marketing strategies. Yes, pick our brains for ANY and ALL strategies you like to use. We can share lots of experiences — after all, we have been marketing for dentists, doctors and various professions for over 25 years!!

Click Here To Get Your FREE Un-Advertising Strategy Meeting

Un-Advertising is a Turnkey Marketing System Where
All the Work Are Performed By Us — You Do No Work.

STRATEGYS

[text_block style=”style_1.png” align=”left”]We will implement our proven Un-Advertising methods that make advertising look and feel less like advertising (self-promotion) but more “Life Moments’ Stories” and combine this invaluable 2000-year-old concept with today’s indispensable high tech communication platforms such as social media.

In short, Un-Advertising means other people tooting the horn for you. It creates the phenomenon of consumers naturally distributing your messages because they like it and thus as they share, they create “consumer-generated contents” to even more friends, connections etc.

In short – you get a large and scalable steady stream of new patients without “pestering” the consumer with advertising alone.

This is a turnkey service. Rather than getting information from you on what you wish to promote, you would have done no work.[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”30″ font_style=”bold”]Our 8-Part Program Entails:[/text_block]
  • 1

[text_block style=”style_1.png” align=”left” font_size=”20″ font_style=”bold”]Deciding which services/products to market for you.[/text_block]
  • 2

[text_block style=”style_1.png” align=”left” font_size=”20″]Creating emotionally eye-catching ads — “UN-Advertising” — “story-type” messages for Facebook, Linkedin, and any other marketing platform. Our messages often get shared and even created by consumers and thus increase the viral effect.

This includes designing and promoting of Community Events — all done by our team.[/text_block]

  • 3

[text_block style=”style_1.png” align=”left” font_size=”20″]Getting Referrals and Endorsements From Other Healthcare Professionals without you leaving your office. We will create a “doctors’ referrals system” using LinkedIn where you will connect with healthcare professionals. Your practice services will be promoted to the healthcare community in your area.

It is important to know that this is NOT ONLY important for specialists who are depending of referrals such as an endodontist, periodontist, cardiologist etc., but that being well-known amongst any doctors and all their staff for social reasons IS of utmost importance.[/text_block]

  • 4

[text_block style=”style_1.png” align=”left” font_size=”20″]Having a system of receiving new patients and referrals from local business owners. In addition to business owners usually having more “cashflow” than employees – thus making them good patients, they can be great “influencers” in your community — referring their own staff and customers to your practice.[/text_block]
  • 5

[text_block style=”style_1.png” align=”left” font_size=”20″]Creating landing pages (small websites that are very specific to the actual service/product we are promoting with a powerful Call-To-Action. ) There will be no modification to your current web design.[/text_block]
  • 6

[text_block style=”style_1.png” align=”left” font_size=”20″]Designing emails or digital messages as follow-up materials for people who have inquired but not yet bought from you. This follow-up system will be ongoing for almost infinitive time while you are on our program.[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_style=”bold”]Important note: we will be putting any of your past and existing patients onto this follow-up program and you can expect a great number of re-activation from your patients chart this way.[/text_block]
  • 7

[text_block style=”style_1.png” align=”left” font_size=”20″]Re-targeting: For prospects who have clicked on one of your ads on Facebook, LinkedIn or Adwords, we will implement what is called “re-targeting.”

What this means is anybody who has clicked on your ad at one point will see your advertising on almost any and all websites he visits and which accepts advertising in the future. This gives the appearance of you being big and everywhere, and of course keeps you in the prospects’ mind. (There are some limitations to health care professionals to some networks such as Google. But it is nevertheless a very powerful tool with many networks.)[/text_block]

  • 8

[text_block style=”style_1.png” align=”left” font_size=”20″ font_style=”bold”]“Life’s Moment” Picture Marketing — and Patients Referrals:[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_style=”normal”]a) With a proprietary picture marketing software, this will be your greatest referral source with patients in your office. We will design an never-ending stream of easy to execute “picture occasions” which will NOT only bring your office alive but will increase your referral business by up to 100 X. Yes, I said up to 100 times more referrals!

b) We will help you create contests which will greatly increase any sharing of your message via the social media and also improve the old-fashioned word-of-mouth .[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”20″ font_style=”bold”]As we get done with the 8-parts “Main Course” above, here are some extra side-dishes as bonuses:[/text_block]
  • Bonus 1

[text_block style=”style_1.png” align=”left” font_size=”20″ font_style=”normal”]Get endorsed by major news network. We will get you press mentioning on one or more of the major news network such as Fox, CBS, NBC or ABC news. We will also use this press mentioning in any and all of your websites, in order to create credibility. (Regular Price: $1900. Free with program)[/text_block]
  • Bonus 1