Benefits of press releases for healthcare and dental practices

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Un-Advertising Series:
How to Use the Power of the Press to Increase Your Perceived Authority and New Customer Traffic (Without Using Any Advertising)

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- Helmut Flasch

I help dentists, doctors and local businesses to expand and grow with a concept called “Un-Advertising”.

It means literally this: don’t advertise. Don’t try to push your “sales message”. Instead, get people to “naturally” reach out to you.

And one powerful way of doing “Un-advertising” is using the power of the Press.

When you harness the power of the Press, it establishes your perceived AUTHORITY.

With positive media news about your business, it will also establish your “Moral Authority” — portraying an image of trust and a person of moral values to your local community!

Moral authority is 10 times more respected and accepted by the public at large than professional authority!

By using the power of the Press, you will differentiate your business by a large margin from your competition.

Set up a strategy meeting with us and learn HOW TO drive new customers, increase public perception of your authority — without depending on traditional advertising!

– Helmut Flasch
Founder of Award-Winning
“Un-Advertising” Marketing Strategies

When you use the power of the press, your marketing effort will be a lot easier, advertising cost will go down, and you will gain natural authority and respect from your community!

[text_block style=”style_1.png” align=”left” font_size=”22″ font_style=”bold” bottom_padding=”0″ bottom_margin=”0″]CBS Channel 2 News:[/text_block]
[text_block style=”style_1.png” align=”left” font_style=”normal”]”[Un-advertising]…they are all over the United States … it’s people helping people…”[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”22″ font_style=”bold” bottom_padding=”0″ bottom_margin=”0″]Dental Economics:[/text_block]
[text_block style=”style_1.png” align=”left” font_style=”normal”]”Un-advertising integrates a more dentist-comfortable method for acquiring professional and patient referrals…”[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”22″ font_style=”bold” bottom_padding=”0″ bottom_margin=”0″]MD News:[/text_block]
[text_block style=”style_1.png” align=”left” font_style=”normal”]”…a unique way of reaching out to your patients without the traditional methods of advertising…”[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”22″ font_style=”bold” bottom_padding=”0″ bottom_margin=”0″]Dynamic Chiropractic:[/text_block]
[text_block style=”style_1.png” align=”left” font_style=”normal”]”…is virtually free. As it is a third-party endorsement, it is believable, unlike most ads.”[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”22″ font_style=”bold” bottom_padding=”0″ bottom_margin=”0″]Contact Lens Spectrum:[/text_block]
[text_block style=”style_1.png” align=”left” font_style=”normal”]”…bolsters the health of a practice…also vital for the prosperity of private healthcare professionals in the long run…”[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”22″ font_style=”bold” bottom_padding=”0″ bottom_margin=”0″]William Shatner [Star Trek, Boston Legal]:[/text_block]
[text_block style=”style_1.png” align=”left” font_style=”normal”]”…an organization which is impacting our lives, shaping our future”[/text_block]
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What are the 5 common marketing problems that are solved by harnessing the Power of the Press?

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  • You want to establish yourself as an authority and be seen as an expert. By using traditional ads to sell your services, unfortunately you look and sound similar to other “experts”.
  • You have spent lots of money in advertising. You want a less expensive way of driving customers naturally and consistently.
  • You have negative reviews online and like to take back control to change your online reputation.
  • You don’t like to attract shoppers to your practice who in the end do not buy further service. You like to sell high-end services and would like to attract quality patients.
  • Your website is created, but it can’t be found on the 1st page of Google despite doing “SEO”.
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Watch the video on DentalTown.com creator Howard Farran’s interview with Helmut Flasch about the Un-Advertising new patient marketing strategies.

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Schedule an interview with us if you would like to use the power of the press to help your business to stick out to your prospective customers and increase appointments and inquires naturally!

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Schedule An Interview

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If your goal is to increase quality new customer traffic, here’s how using the Power of the Press will help you:

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  • By having news about your business published on major media sites such as NBC, ABC, FOX, CBS network sites, your business sticks out and is seen as THE EXPERT.
  • News published about your business IS an endorsement and no longer a piece of “advertising”. Your message is more believed.
  • Unlike ads where the ad messages “disappear” the moment you stop advertising, Media News stay visible for a much longer time and thus brings new customers for a longer period of time.
  • For SEO ranking, Media Sites have higher “authority” and thus when your press releases are published on media sites, your website links gain authority with Google as well and thus increase tremendous ranking.
  • We create all the news story for you. You do not need to do anything EXTRAORDINARY to have a press release written about you.
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Important Note: Why Some Businesses Will NOT Succeed Through the Use of Press?

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  • A good news story is about “QUALITY” of the news — not a generic self-serving piece of article. If the news angle does not captivate the interest of the reader, these published news are useless as they cannot convert the readers into buyers.
  • Some business owners used press releases as keywords tools. Google can recognize when there is no human interest story in the press and will not give much credibility to such press releases.
  • Most businesses do not engage in consistent exposure through the news. They have misconceptions that they need to have something “special” to be featured. For the last 20 years, we have featured businesses and practices consistently! With our program, your business/practice can be featured in the news every single month!

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      Note: As this is not mass advertising where it is a one-size-fits-all approach, we ask that you schedule an interview. Thus we can tailor-make the exact stories for your business.

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      [text_block style=”style_1.png” align=”center” font_size=”20″ font_style=”bold” width=”750″]At this interview, we will share with you knowledge on how you can attract new customers by harnessing the power of the press. Regardless of the outcome of the interview, you will still walk away refreshed with new ideas![/text_block]

        Schedule Your Interview

        [text_block style=”style_1.png” align=”left” font_size=”30″ font_font=”Oswald” font_style=”bold” font_color=”%23fff”]Success and Testimonials:[/text_block]

        “Each time you run the campaigns, it out-performs any type of marketing that I have done in other areas. I am seeing new patients at a quantity that keeps my wife and my staff completely busy in my office!”

        Dr Eric B MD Alabama

        This is with no doubt the most effective marketing strategy I have used!”

        Dr. Daniel C DDS Ohio

        “One of the most precious thing I have picked up from your programs is creating my own news coverage. I have enjoyed tremendous name recognition internationally as a result.”

        Dr. Sam. A. DC California

        “Fox News contacted me and I went on TV to talk about this event and about my office. People lined up at 4am outside my office on the day of the event. I serviced 37 people on this day.”

        Terry P Utah

        “Instead of just treating cancer patients, I am reaching out to the community in a greater scope than ever! Patients are coming in droves through my outreach activities!”

        Dr Dan P. MD Michigan

        Small and Large Business Use The Power of the Press to Get Featured in Small and Large News Outlets Around the World.

        [text_block style=”style_1.png” align=”left” font_size=”30″ font_font=”Oswald” font_style=”bold” font_color=”%23fff”]Register Below For the Interview and Info Session on How to Use Press Releases to Improve Your Perceived Authority, New Customer Traffic (without depending on traditional advertising.)[/text_block]
        [text_block style=”style_1.png” align=”center” font_size=”20″ font_style=”bold” width=”750″]At this interview, we will share with you knowledge on how you can attract new customers by harnessing the power of the press. Regardless of the outcome of the interview, you will still walk away refreshed with new ideas![/text_block]

        Schedule Your Interview

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